I got into shooting PRS (Precision Rifle Series) in it's early stages back in 2010-ish. That sport created an explosion of new calibers. As a business owner at the time, I didn't have the time that the top shooters had to make it big in the sport at the national level, but did quite well regionally which in itself is a feat. It seems to me that all this new cartridge development isn't necessarily driven by ammo manufacturers. Its driven by those that make guns, gear, whatnot. After all...what good is a cartridge that affords decent barrel life, excellent accuracy/ballistics, and gets the job done? It's no good for the manufacturers at all. Once the market is somewhat saturated people stop buying them, particularly if the equipment lasts. I watched first hand as some of the best gun plumbers in the country teamed up with ammo makers like Hornady and Federal to legitimize the next Wildcat. (Remember the .224 Valkerie?)
Every time the field/scores started tightening the PRS would change the rules, change the sport, change the stages, reduce the target size , increase the difficulty per stage , all in an effort to get you to buy new equipment to keep up. It's a sport driven by ego and machismo and everyone chases the trophy. If you're good enough to get a sponsorship you may be able to get gear at cost and even some of it for free. You get the coolest trophies on the planet and the prize table can hold thousands of dollars in high-end equipment, including a check for severel $k to the winner.
Gear manufacturers drive all of this shit including all of these new calibers. Anyone that says otherwise is lying to you. To be clear, I'm not saying this innovation or new calibers are bad, but to repeat someone else above... they're often solving a problem that doesn't really exist, and some of this new shit is splitting hairs at a level that is just plain dumb.