At a minimum it replaces the 270 WSM, which isn’t saying much for availability. I definitely think 6.5 CM and PRC wildly outcompetes it in popularity and has the benefit of being ammo manufacturer vs gun maker. I still think there are those that want more than a 6.5, but less than a 300. 6.8 fits the bill and is on short action as opposed to long action 7 PRC, 280 Ackley or 7 Backcountry. New generation of buyers does research and has more access to information than ever. More modern than 7-08 or 270, but barrel length a negative.
Thanks for weighing in.. All great points... There is no question that the modern cartridges are superior in terms of engineering and efficiency, exacerbated as the range increases. But your point on the WSMs is my main point: If even the 300 WSM---a cartridge that had more marketing hype than any of them---only lasted for 10 years before it's all but dead---any new cartridge can die. Reality is, new stuff tends to fizzle out if it can't be found in most stores across the world, and I just don't think enough gun makers are chambering for the 6.8 (and others) to justify stocking their shelves. Recently I went to the Christensen factory to build my own rifle that would have my name on it. Because of this, it will never be sold, but passed down to my family. As much as they were hyping and hoping I'd choose the 7mm PRC or 6.8 western to really showcase the rifle, when it came down to nut cuttin' time I chose ... the .300 Win Mag. because I know that it will abide.
