The only reason I haven’t bought a bipod is because most of what I’m doing right now is from a tripod. The bipod is excellent for those who need a good bipod, and it’ll last the rest of your great-great grand kids lives if it’s properly cared for. I don’t have a specific need for it right now, apart from knowing I will need it later, but I don’t have it yet. The bipod is the ultimate lightweight bipod on the market, and there is no denying that. I agree with the
@Godfather as far as the amount of utility that one might get out of a new item.
I think the reason that it could have been a slow mover is because:
a) folks already have a Spartan Bipod
b) they already have a bipod that works for them
OR
c) they don’t understand the use case and therefore, they think it’s out of their price range.
I run into C most often when explaining gear usage and the need to buy one a cry once, or buy a premium item to have a better experience. It’s the biggest hurdle for any industry.
A better way to put this is:
Nobody remembers the day that their bipod does exactly what it’s supposed to do and work exactly as intended. Everybody remembers the day that their bipod fails right when they’re about to take a 6x6, 380+ inch Elk. Conveying that to consumers is the single most challenging thing. The product is not a dud, by any means.
I have noticed an uptick in spotlighting specific collabs, and I think that is super helpful when you guys make individual posts for specific collaborations, because it broadens the reach further than a 24 hour story. I don’t know a whole lot about a whole lot, but I bet the knives sell themselves for the most part. I’m sure you know all of this already, but when it comes to the higher end collabs, it’s a matter of education to the following as to why the NEED the item. Like they won’t make it to tomorrow’s breakfast if they don’t buy it. And once that is conveyed, then creating a sense of urgency around it is next.
If you need me, I’ll be outside doing laps.
