Campfire Philosophy - "Riding for the Brand"

  • Join our community of outdoor enthusiasts! Subscribe to Field Ethos Magazine to unlock full forum access and connect with fellow adventurers sharing their stories, tips, and experiences.

    If you are already a subscriber, log in here.

Al "Shifty" Schultz

Well-known member
About four weeks ago I got a letter in the mail from the Washington State Patrol. Enclosed was a letter with a traffic camera picture of my truck, the picture clearly showed my front license plate and a guy that very closely resembled me driving. Apparently, on my way back from taking the kiddos fishing, camping and coyote calling in eastern WA, I was "observed traveling 60mph in a 50-mph zone". My truck is pretty unique, as is my front license plate so I promptly mailed in the fine and ordered a Field Ethos Camel Trophy plate to replace my front license.
Fast forward to turkey camp last week where me and several family and friends spend a large amount of time sitting around the campfire discussing life, wise cracking and bonding. Everyone was asking about my front plate, so I relayed the story, which led to the discussion "what is Field Ethos" all about?

I told them it's a society of a sort, a group of likeminded people, some of us relics from another time, some of us still evolving... all of us adventurers who make no apologies for who we are or what we believe... as the website says, "We're men (and women) of global experience with the confidence to explore the uncharted places. At first light, we're masters of logistics; by sundown, we're whiskey fueled philosophers by a campfire..."

By this time in the conversation, I had finished my second thick midget mug of Pendleton whiskey and had poured a third. In this reflective state of mind, I got to thinking about several of the old timers that I had ridden though the mountains in a pack train with and had shared many years of turkey camps that were no longer with us, long since passed. There's Andy, John, my dad (Herb), Larry, and Ron... ordinary guys but to me and those who loved them they were extraordinary men. Men whose values and "philosophy" on life and how to live were instilled in me and many others by their examples.

Which led to an entirely different discussion about "who we are", "what kind of examples are we to those around us?" decades ago, when I was a young logger, logging companies used a "branding hammer" to brand their logs by "stamping" their logo in the end of the logs similarly to ranchers branding horses and cattle. Each "outfit" or log company had its own reputation and ethos. My dad worked for Harm Van Slyke as a logger back in the 60's and his was a rowdy tough crew. My dad always said if you're going to accept a man's money you better be willing to "ride for the brand"... in short, be loyal to your employer, represent them accordingly as an ambassador of the company, etc. That stuck with me. I've applied that philosophy for every place I ever worked, (B&L Logging, Minter Creek Timber, the USMC, Boeing Commercial Aerospace, the City of Bremerton, City of Fife, City of Tacoma, RV Associates, etc.)
Another old friend, long since gone, Larry Dershem, once told me, "Who you affiliate with says a lot about who you are"... (by now I was finished with my third thick midget mug of whiskey and was pouring a fourth....)

As I started sipping this mug, the discussion came back around to who I was "affiliating with"... it began with roasts about each of my friends who happened to be sitting around the fire and ended with another discussion about the "FE" brand. What it stands for, who it consists of and what it represents... It's a brand I'll ride for and with... My perception of its "ethos" and "character" is one I can stand with.

How about you? What does it all mean to you? (Now I'll go and fill my thick midget mug again and sit around our virtual campfire and listen to what each of you have to say!)
 

Attachments

  • PXL_20260422_230132808~2.jpg
    PXL_20260422_230132808~2.jpg
    2.5 MB · Views: 8
  • PXL_20260409_235724463~2.jpg
    PXL_20260409_235724463~2.jpg
    2.2 MB · Views: 9
  • PXL_20260415_023350370.MP~2.jpg
    PXL_20260415_023350370.MP~2.jpg
    1.5 MB · Views: 9
  • PXL_20260227_050403058~2.jpg
    PXL_20260227_050403058~2.jpg
    655 KB · Views: 9
  • PXL_20260414_144547809~2.jpg
    PXL_20260414_144547809~2.jpg
    1.6 MB · Views: 8
Also, outside of the Marines, I have never ridden for the brand for any employer. I have never worked in a job that I cared for that way. (Which is sort of unfortunate.) I have always viewed my jobs as only that; jobs.

On the flip side, I have always been willing to wear merch from companies I appreciate. I'm actually wearing a Staccato shirt right now. Most of my shirts have the logo of some company or veteran organization on them. I don't know if that qualifies as "riding for the brand."

If I'm going to be judged by the friends I keep, I'm fucked. :ROFLMAO: :ROFLMAO: In all seriousness, I don't have many friends. I have a lot of acquaintances. All of my friends, except one, are like minded individuals who love the outdoors, hunting, fishing, camping, and the USA.

Regarding FES, it's too soon to tell. So far, I'm liking the people here and love the general attitude. I very much appreciate the ethos of FE and hope to participate in some shenanigans at some point. I have and wear several FE shirts and have FE stickers plastered all over my gear, so I certainly represent
 
Guilty as charged... I'll tell you something else I learned... those thick midget mugs hold a lot of liquid! I can't seem to drink four mugs of water in a day out of one of them, but sit me in front of a campfire with a midget mug filled with whiskey and four of them go down like a fat kid on a seesaw!
I used to have a tee shirt that paraphrased that :ROFLMAO:
 
You got me thinking Shifty, this past Tuesday a couple of friends came over to watch the Celtics & Bruins in the playoffs, I have the "He Shed" In the backyard with the wood stove, frig with all of our favorite brews and a couple of glass bottles with some kinda brown liquid in them. We were touching on similar subjects.

When I was in my early 20's back in the early 90's I started shooting with a traditional Black powder club called the "Ballbusters" roughly 30 guys every sunday AM 11:00am until 12:30 at a small gun club down south in Plympton MA. You shot Caplocks and Flintlocks some custom many of them Thomson Center's I am a lefty and found one at Cabelas in those days 50 cal LH caplock. You would shoot for a dollar a round - best shot won the pot. The club would melt their own balls a couple times a year at "Ball Melts" they were done at an affluent members house , it involved lots of bourbon and beer and a long Sunday. I formed great relationships with these guys and got asked to go to their hunting camp in Northern Maine , The Camp was 8 hours away in Garfield Maine so we would go for 10 days - Bear and Deer tags. Life revolved around the Hunt camp 10 guys every year, some of them were 20 years my senior. Gun racks, generated power 8 miles in the woods 2 guys to a truck so I started buying the pickups as we all tried to outdo each other. Who had the best guns etc mine was the Ruger #1 7 mag . now there are only 4 of us left and I am still the youngest we go to Western Maine now each year as we have a house with indoor plumbing there. Miss all of those guys and the stories are endless but their knowledge and opinions kinda road mapped my interest and hobbies - Guns, Knives, Hunting, and I still love em all. Wish I had the pics from those years. So I still ride their brand, all were intelligent in life and what they did.

Growing up with a Polish carpenter for a father helped me ride the brand nowadays, he was a builder and a cabinet maker probably the best finish carpenter around, we built roughly 40 houses from when i was 5 years old until 18. He ruled with an iron work ethic , always on time, long days and always take care of the customer. Your family was #1 in his eyes also. I work in the executive transport industry globally and started in the industry early 90's with 4 cars and sold to one of the largest companies in US the late 90's we had 60 cars in Boston. I rode the brand for many years until covid, we all got laid off. I had 30 years into it. Eventually got back after a year off with a global executive transport company based in Glasgow Scotland. I do ride their brand and follow the old mans work ethics.

I am new here but enjoy and share this FE society with alot of people as the similarities into my interests are spot on.

Sorry for the long winded testimonial but thought I would add to a great topic. Thanks for the memories Shifty

I always tell myself, If my book ever comes out it will be a best seller lolguns bucks.jpghunting camp.jpegall.jpeg
 
Last edited:
I guess I have my own brand as I own a company. I do see as an employer that we sadly have entered a time when employees only see a job as a paycheck. I try to instill pride in my staff to do a good job not only for “the brand” but also for themselves. The majority of today’s youth in my experience tend to not see it that way. Things change and I guess we just have to adapt as employers. I hope someday that pride in working and doing a good job comes back. I never thought bell bottoms would make a resurgence but they did so there is hope!
Personally I have purchased a fair amount of FE items and am even going on an outrider event. A friend of mine was giving me crap the other night while we were having a few cocktails about my “FE addiction”. He was just jealous btw because his wife would scold him if she caught him buying anymore guns. I told him I buy the items not only because I like them and they are well made but also to support something that is rare now days. A quality printed journal to read and a place where you can express your views and not be scolded by narrow minded masses for having a differing opinion. Do I agree with every view on this forum, absolutely not! I am not a sheep following the majority. However, do I respect everyone’s view on here, absolutely! We all have lived varying and differing lives. These experiences have shaped each of our world and personal views and I have really enjoyed reading and discussing these views. Hopefully we help each other see the importance of having an open mind and to have the ability to make our own decisions based on respecting others views while standing by ours as well. I’m proud to ride for the FE brand and am excited to see how it evolves over time! It has been built on a very solid foundation and I’m certain it will be an exciting journey as it continues to grow and evolve over the years to come!
There I have said my long winded piece! I will get off the stump now lol.
 
I guess I have my own brand as I own a company. I do see as an employer that we sadly have entered a time when employees only see a job as a paycheck. I try to instill pride in my staff to do a good job not only for “the brand” but also for themselves. The majority of today’s youth in my experience tend to not see it that way. Things change and I guess we just have to adapt as employers. I hope someday that pride in working and doing a good job comes back. I never thought bell bottoms would make a resurgence but they did so there is hope!
Personally I have purchased a fair amount of FE items and am even going on an outrider event. A friend of mine was giving me crap the other night while we were having a few cocktails about my “FE addiction”. He was just jealous btw because his wife would scold him if she caught him buying anymore guns. I told him I buy the items not only because I like them and they are well made but also to support something that is rare now days. A quality printed journal to read and a place where you can express your views and not be scolded by narrow minded masses for having a differing opinion. Do I agree with every view on this forum, absolutely not! I am not a sheep following the majority. However, do I respect everyone’s view on here, absolutely! We all have lived varying and differing lives. These experiences have shaped each of our world and personal views and I have really enjoyed reading and discussing these views. Hopefully we help each other see the importance of having an open mind and to have the ability to make our own decisions based on respecting others views while standing by ours as well. I’m proud to ride for the FE brand and am excited to see how it evolves over time! It has been built on a very solid foundation and I’m certain it will be an exciting journey as it continues to grow and evolve over the years to come!
There I have said my long winded piece! I will get off the stump now lol.
Wade, both you and @HowieR are spot on. I agree that people often are products of their environments, which is why at this point in my life I try to surround myself with people that I respect and appreciate.
I appreciate your posts and none of you has gotten any more long winded than I occasionally when I step up on my "stump" around the campfire 🤣
 
Wade, both you and @HowieR are spot on. I agree that people often are products of their environments, which is why at this point in my life I try to surround myself with people that I respect and appreciate.
I appreciate your posts and none of you has gotten any more long winded than I occasionally when I step up on my "stump" around the campfire 🤣
Thanks and the same goes for you as well! I enjoy a good stump debate from time to time lol!
 
Dear WA State Patrol,
While I appreciate your diligence for enforcing the speed laws, I'm afraid we have a misunderstanding here.

My ex wife #3 is a software engineer for Northrupp-Grumman and has hacked into your wireless systems. When she discovered that ex wives #1 and #2 had already cleaned me out, she declared "I'll get you anyway I can!", and here is one of her talents I overlooked.

Glad to clear this up.

Respectfully Submitted,
Shifty
 
Back
Top